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New BookTour Deal the Latest for Wired Editor

chris anderson.jpg

Chris Anderson is clearly a talented fellow. As editor of Wired, he's helped build the magazine into one of the most critically acclaimed publications in the country.

He also writes books, his latest being "Free: The Future of a Radical Price."

Apparently, he doesn't need much time for sleep. Anderson recently became chairman of Bay Area startup BookTour (which he founded in 2007 and for which he previously served as CEO), which in April received a minority investment from Amazon. BookTour -- which bills itself as "the world's largest database of author and literary events" -- will now provide event data to Amazon's new dedicated author bio and information pages. (An example can be found with Anderson's own author page.)

The company will continue to syndicate its content to other sources, as well. Other site features include TourBuilder, which helps authors plan book tour itineraries by suggesting appropriate venues based on their location and genre of book.

The real question is, how can a guy -- even a guy as accomplished as Anderson -- edit a tech magazine and run a tech startup at the same time? Aren't those both full-time jobs? And this isn't to suggest that Wired's coverage will be affected in any way, but there are at least hints of a conflict-of-interest issue here.

No matter how un-biased the coverage, will in-the-know readers be able to see Amazon mentioned in the pages of Wired without thinking about the cash infusion the company gave to the editor's side business?

So many irons in so many fires can do that to a guy, even one who's proven to be as adept a juggler as Anderson.


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