The latest outfit to emerge with a YouTube channel: Will Farrel's comedy site Funny or Die, which, of course, already had its own channel, on its own Web site.

Transitioning to YouTube, of course, gives Funny or Die access to a much broader audience; as reported by Peter Kafka on Media Memo, it's keeping a measure of homepage exclusivity by premiering videos there first, before uploading them to YouTube.

What it also does is spur Ferrell to make an explanatory video (with some help, at the end, from Mark Wahlberg).