Conference Program

Tim Ferriss Author of the bestselling book The 4-Hour Workweek

Why did Wired magazine nominate Tim Ferriss the "greatest self-promoter of all-time", and why did AdvertisingAge pick The 4-Hour Workweek as one of their top 50 product launches, making Tim the only author included? Find out how he leveraged social media and blogging to hit #1 on the NY Times, Wall Street Journal, and BusinessWeek bestseller lists simultaneously, without offline PR or advertising.  From selling in 31 languages to turning memes into movements, Tim will cover material he has never presented in public before.

Dan Costa Executive Editor, PCMag.com	Anil Dash Chief Evangelist, Six Apart	Eileen Gittins Founder & CEO, Blurb	Rob Samuels Director of Mobile Product Development, The New York Times

What does it mean when books are no longer printed, but are distributed as software, and magazines kill print editions in favor of online-only content? Journalists are considered brands, and consumers can get content anyway they want it – via eReader, iPhone app, or print on demand. What can writers and editors, marketing execs, and anyone associated with publishing do to stay relevant, and where is it all headed?

PCMag.com executive editor Dan Costa sits down with Eileen Gittins, the visionary CEO of Blurb.com, and Anil Dash, of groundbreaking software company Six Apart, and Rob Samuels from the New York Times, to talk about open source publishing, the future of books, magazines, newspapers, blogging, and the distribution and consumption of content.

Larry Weintraub CEO and co-founder, Fanscape	Garrick Schmitt VP Experience Planning, Razorfish	Valeria Maltoni Founder, ConversationAgent.com	Doug Jaeger Founder/CEO, TheHappyCorp Global

Social Media. Search. Customer Engagement. Word of Mouth. Authenticity. These terms are critical drivers in a new era of marketing and advertising strategies. This group of digital marketing experts will discuss how customer behavior is evolving around technology, explore emerging trends and business models that will shape marketing, PR & advertising in years to come.

Stephen Baker Writer, BusinessWeek and author, The Numerati	Frank Addante CEO, Rubicon Project	Bruce Falck Head of Google Content Network

Data gathered from cell phones, internet usage, instant messaging, social networks, retail purchases, and more helps companies to match their products and services with customers. This technology begs questions - can ad networks save the newspaper industry, and the way media companies will make money in the future? What is the best way to employ data, so your company makes money but your customers retain their privacy? Stephen Baker, author of The Numerati, will lead a discussion on where we’re headed with data, and how it is impacting marketing, advertising, and the media business as a whole.

Chuck Cordray Senior VP and General Manager, Digital Media Hearst Magazines	Rebecca Fox Managing Editor, mediabistro.com	Steve Rosenbaum CEO, Magnify.net
Michael Silberman General Manager, NYMag.com	Tom Smith Senior Director, Digital Media/IT, Hearst Magazines	Ellen Stone SVP Marketing Bravo Media

In order to survive, well-known media brands are forging integrated marketing partnerships and multiplatform deals to extend their reach in new ways, and distribute content across platforms. Rebecca L Fox, managing editor of Mediabistro.com, will sit down with key media executives to discuss the innovative partnerships and deals that are currently making headlines.

Gary Vaynerchuk Host, Wine Library TV

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

*Gary will not be presenting at Mediabistro Circus because he just had a new baby girl. He will be joining us this summer in NYC to give this presentation, complimentary for Circus attendees. Details will be emailed to attendees shortly.

Reception at the Times Center

Meet the guest speakers and other attendees at our reception!

Keith Ferrazzi Author of the bestselling book Never Eat Alone and the forthcoming book Who's Got Your Back?

Disregard the old myth of the lone professional Superman and the rest of our culture's go-it-alone mentality – mutual support and an inner circle of "lifeline relationships" is the path to success in your work and in your life. From administrative assistants to CEOs, we need to create these relationships with people who offer guidance, encouragement, and accountability to guide our day-to-day actions and fulfill our long-term goals. 

Who's Got Your Back author Keith Ferrazzi will discuss the seismic shift under way, and the necessity of creating deep bonds with a few key peers who are mutually committed to each other’s success.

Steve Rubel SVP, Director of Insights, Edelman Digital

Having a powerful personal brand might be one of the most important assets you can have, especially during turbulent economic times. SVP/director of insights for Edelman Digital, Steve Rubel will highlight strategic moves you can make to build and market your brand via social media.

Jeff Howe Wired editor and author of Crowdsourcing

Crowdsourcing is rapidly moving into mainstream use, and affecting everything from journalism to investigative reporting, to customer service, and finding VC money for a business. Jeff will talk about the different crowdsourcing models that are emerging, how you might apply them to your business, and how crowdsourcing can lead to significant global and social changes.

John A. Byrne Executive Editor/Editor-in-Chief, BusinessWeek.com

BusinessWeek is one of the strongest media brands on Twitter, and they have implemented digital initiatives across the company to maxmize opportunities online. Led by John A Byrne, BW has found a way to engage and collaborate with readers and, as he wrote back in November, invite them into the newsroom.

Andrew DeVigal Multimedia Editor, The New York Times	Steve Duenes Graphics Director, The New York Times	Jon Fine Media Columnist, BusinessWeek	Fiona Spruill Editor of Web Newsroom, The New York Times

During the presidential campaigns, the New York Times interactive team pushed ahead by developing  groundbreaking features, like Word Train – poll data meets art piece (think Twitter meets wefeelfine.org), and becomes a new form of journalism. At a time when newspapers are shutting down weekly, the grey lady is no stranger to the catastrophic shifts in the media industry. But it's innovative thinking, combined with a certain element of risk-taking, that are the key components to the interactive newsroom. Could the outcome be a sustainable new model for journalism and publishing? And what can you learn from their strategy?

New Business Models for Media

Elisa Camahort Page COO, BlogHer	Larry Kramer Senior Advisor, Polaris Venture Partners	Ben Lerer Co-founder & CEO, Thrillist

Michelle Madhok CEO, SheFinds Media	Thor Muller Founder/CEO, GetSatisfaction

Larry Kramer, formerly president of CBS Digital, now senior advisor for Polaris Ventures, sits down with several media start ups to find out why they are growing rapidly, despite the economy, how they’re making money, and what their growth strategies are. They’ll discuss the media business, and how to plan successfully for what's ahead.

Reception at the Times Center

Meet the guest speakers and other attendees at our closing party!