PR, Perfected

The sharpest public relations advice

Latest PR, Perfected

PR, Perfected: Green Your Company's Image PR, Perfected: Green Your Company's Image
Seize the opportunity to better the planet and your business with the right initiatives for going green.
By Jessica Howell, January 6, 2009

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PR, Perfected: How To Get Corrections/Retractions
Set the record straight with these tested tactics for amending a media mistake.
By Whitney McKnight, December 15, 2008
PR, Perfected: Goof-Proof Interview Guidance
Avoid a media misstep by 'constantly evaluating what you're being asked' in an interview to successfully convey your message.
By Whitney McKnight, November 11, 2008
PR, Perfected: How to Interview Around A Handler
If you can't get unrestricted access to your source, learn to work with, not against, a handler to score the interview you really want.
By Whitney McKnight, November 10, 2008
PR, Perfected: Pitch Your Way Into a Job
Looking for work? Run your job search like a PR campaign to land the position you deserve.
By Whitney McKnight, October 28, 2008
PR Perfected: Pitfalls and Payoffs of Stunt PR
A PR stunt can go from dazzling to damaging, so learn how to attract the right kind of attention.
By Whitney McKnight, September 16, 2008
PR, Perfected: Managing Client Expectations
Letting your clients know what to expect from a PR campaign will foster better relationships with them.
By Whitney McKnight, June 18, 2008
PR, Perfected: Crisis Management
PR vets discuss the art of transforming not-so-good news into not-so-much news.
By Whitney McKnight, May 19, 2008
PR, Perfected: Pitching Bloggers
Our expert helps you break your client into the brave new world of the blogosphere.
By Natalie Bovis Nelsen, May 5, 2008
PR, Perfected: The TV Pitch
Edit and package your pitch like a TV producer to snag an on-air spot.
By Joe Ciarallo, April 8, 2008
PR, Perfected: The Email Pitch
PR pros and journos offer keys to crafting the ideal email pitch.
By Joe Ciarallo, March 17, 2008