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PR, Perfected
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How To Pitch For PR: Popular Mechanics These editors rely on PR professionals for the latest trends and news in the world of science and tech. By Andrea Williams, December 12, 2011 |
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| How To Pitch For PR: HouseLogic.com Green experts and topics that help every kind of homeowner will up any publicist's ante at this site. By Rani Long, November 28, 2011 |
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| How To Pitch for PR: B5 Media Publicists should jumpstart conversations across all five blogs with product pitches tied to unusual story angles. By Jessica Howell, November 22, 2011 |
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| How To Pitch for PR: Metropolis Photos are essential if you want your client to land in this national design mag with international reach. By Kate Parham, October 31, 2011 |
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| How To Pitch for PR: American Baby Compelling photos can make or break the publicist's pitch to this mag for new parents. By Andrea Williams, October 25, 2011 |
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| How To Pitch For PR: Runner's World PR professionals with insider knowledge on products and research for runners should pitch this active lifestyle mag. By Andrea Williams, October 10, 2011 |
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| How To Pitch For PR: TV Guide The definitive resource for TV junkies relies on publicists to get the inside scoop on everything from crazy plots twists to up-and-coming actors. By Andrea Williams, October 3, 2011 |
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| How To Pitch For PR: Cosmopolitan Publicists can tap into this mag's audience of 3 million by building trust with editors and tailoring pitches for a specific Cosmo section. By Whitney McKnight, September 26, 2011 |
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| How To Pitch For PR: Prevention Great multimedia content is just one way to get your clients featured in the No. 1 healthy lifestyle magazine brand. By Kate Parham, September 20, 2011 |
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| How To Pitch For PR: Vibe The music lover's go-to source is also a publicists' playground for pitching everything from liquor to non-urban artists By Aria Hughes, September 13, 2011 |
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| PR, Perfected: How to Bounce Back from Negative Publicity Our experts debate the "no such thing as bad publicity" adage and point to four key tactics for handling negative press. By Jessica Howell, August 29, 2011 |
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| How To Pitch For PR: Clean Eating Serve this foodie mag the products du jour that combine taste and health. By Rani Long, August 22, 2011 |
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| How To Pitch For PR: Sunset This California title loves publicists who "make it their business to get to know the magazine" and its homeowning readers. By Rani Long, August 15, 2011 |
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| How To Pitch For PR: Ladies' Home Journal This recently revamped women's mag is hungry for the big picture trends. By Kate Parham, August 9, 2011 |
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| How To Pitch For PR: Caribbean Travel + Life Jet to coverage in this mag with pitches that target your chef or resort clients to the culture-rich Caribbean. By Rani Long, August 1, 2011 |
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| How To Pitch For PR: Women's Adventure This quarterly seeks pitches on gear and technical clothing for its audience of active, outdoor-loving women. By Kate Parham, July 18, 2011 |
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| How To Pitch For PR: AskMen.com This self-improvement site wants 'data-driven' topics and experts for its young, savvy readers. By Kate Parham, July 14, 2011 |
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| How To Pitch For PR: Women's Running Newly rebranded for athletic women, this mag relies regularly on publicists for the latest in fitness products and trends. By Kate Parham, July 7, 2011 |
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| How To Pitch For PR: VegNews Focused on more than just food, this veg-friendly title has room for anything that speaks to its 'think, eat, thrive' slogan By Aria Hughes, July 5, 2011 |
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| How To Pitch For PR: Ode If your client is making a difference in anything from technology to nutrition, placement in this mag could be yours. By Kate Parham, June 30, 2011 |
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| How To Pitch For PR: Real Simple Publicists should aim for specific sections when pitching lifestyle products to this women's mag. By Janelle Harris, June 23, 2011 |
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| How To Pitch For PR: Midwest Living Publicists should deliver top-notch products, destinations and events rooted in the Midwest. By Kate Parham, June 16, 2011 |
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| PR, Perfected: Which to Pitch: Traditional vs. New Media Should you shoot for a WSJ write-up or a linked blogger mention? PR experts reveal the answer. By Jessica Howell, June 13, 2011 |
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| How To Pitch For PR: Cooking Light Cook up placement for these food-loving readers with helpful product pitches. By Kate Parham, June 9, 2011 |
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| How To Pitch For PR: Saveur These editors need publicists to pitch chefs and authors who will add flavor to their grub pub. By Kate Parham, June 2, 2011 |
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| How To Pitch For PR: Smart Luxury Travel Keep editors updated on all things new in luxury travel to score PR real estate in this recently revamped pub. By Rani Long, May 26, 2011 |
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| How To Pitch For PR: SmartMoney On the money PR pitches targeting the sophisticated investor are wanted at this finance title. By Aria Hughes, May 22, 2011 |
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| How To Pitch For PR: Every Day With Rachael Ray The editors at this redesigned mag want publicists to keep it simple when submitting food, travel and craft queries. By Rani Long, May 19, 2011 |
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| PR, Perfected: Should Your Client Be on Foursquare? Consider these five parameters before putting a client on this location-based social media platform. By Jessica Howell, May 17, 2011 |
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| How To Pitch For PR: Portland These editors want publicists to deliver intriguing locals and timely events to their Maine mag. By Kate Parham, May 12, 2011 |
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| PR, Perfected: Should Your Client Be On Groupon? Four factors publicists should evaluate when considering their clients for this group buying site. By Jessica Howell, May 10, 2011 |
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| How To Pitch For PR: Triathlete Land coverage for your client by delivering celeb profiles or gear and tech items to this health mag. By Kate Parham, May 2, 2011 |
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| How To Pitch For PR: Paper Publicists should pitch undiscovered art, music, culture and fashion to this non-mainstream mag. By Janelle Harris, April 28, 2011 |
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| How To Pitch For PR: The Source This music mag wants publicists to be The Source for hot products, artists, and rap-related news items. By Janelle Harris, April 18, 2011 |
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| How To Pitch For PR: The Improper Bostonian This Beantown staple wants PR pitches that home in on the city's latest trends and events. By Kate Parham, April 11, 2011 |
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| How To Pitch For PR: Curve Become a preferred publicist at this lesbian pub by presenting fashion story ideas and female celebs who are out and proud. By Janelle Harris, April 4, 2011 |
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| How To Pitch For PR: Men's Health Deliver what's hot in men's health and fitness for prime PR placement in this pub. By Janelle Harris, March 28, 2011 |
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| PR, Perfected: How to Build (and Keep) Facebook Fans Get serious about increasing your "likes" with engaging subjects and giveaways. By Jessica Howell, March 8, 2011 |
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| How To Pitch For PR: The FADER Pitch ahead of the curve artists to grab the attention of these savvy music editors. By Janelle Harris, March 3, 2011 |
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| How To Pitch For PR: The Advocate Publicists with a finger on the pulse of the LGBT community can score space for their clients in this three-fold media brand. By Janelle Harris, February 24, 2011 |
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| How To Pitch For PR: Delish.com Editors at this food site crave PR submissions that cover unorthodox food fare, new products and cooking trends. By Rani Long, February 22, 2011 |
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| How To Pitch For PR: Complex Your client could make the cut in this urban men's lifestyle pub if you propose Web-friendly pitches about gear, music and celebs. By Rani Long, February 3, 2011 |
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| How To Pitch For PR: ISLANDS Publicists' pitches won't get voted off the ISLANDS if they offer up memorable places and services to this 27-year-old travel mag. By Rani Long, February 1, 2011 |
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| How To Pitch For PR: The Knot The Knot's editors depend on publicists to sprinkle their inboxes with newsy nuptial items and service-driven queries for the bride-to-be. By Janelle Harris, January 25, 2011 |
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| How To Pitch For PR: Village Voice Getting coverage in the nation's largest alternative weekly isn't easy, but if publicists pitch a new social phenomenon or under the radar bands, their client could make the cut. By Jason Gross, January 6, 2011 |
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| How To Pitch For PR: Journey If publicists can take readers on a Journey to Northwest restaurants and resorts, or entertain them with local celebrity profiles, their clients could make the cut in this AAA mag. By Rani Long, December 23, 2010 |
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| How to Pitch For PR: Essence Publicists who know the Essence of African-American women can get their clients and products into this newsstand staple. By Janelle Harris, December 17, 2010 |
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| How To Pitch For PR: Upscale From beauty and hair care products to pitching celebs, publicists with a strong track record can tap into this mag's key demo of African-American women living the luxe life. By Donya Blaze, November 22, 2010 |
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| PR, Perfected: 3 Ways To Revive Your Press Release From pared-down to pumped-up, publicists share three strategies for taking your press release to the next level and securing some serious media attention. By Jessica Howell, November 2, 2010 |
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| How To Pitch For PR: Latina Reach the rapidly growing Latina market with timely, exclusive pitches for this mag and its website. By Blake Gernstetter, October 26, 2010 |
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| PR, Perfected: Does Your Brand Strategy Measure Up? Forget 'buzz.' Deliver the real-time stats your client wants to see with these tactics for tracking and translating your brand's initiatives. By Jessica Howell, October 12, 2010 |
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| How To Pitch For PR: Mashable In addition to people and product pitches, this social media and tech resource welcomes guest writers who can offer unique insights and savvy takeaways. By Whitney McKnight, September 20, 2010 |
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| How To Pitch For PR: Fashionista.com Fashion lovers flock to this site for industry insiders, so pitch designers, stylists, products, and more to reach this trendsetting audience. By Blake Gernstetter, September 14, 2010 |
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| PR, Perfected: Coach C-Suite Execs for the Spotlight Ensure your C-suite clients are well-equipped to hold their own behind the podium, under the spotlight, or at in-house presentations. By Jessica Howell, August 16, 2010 |
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| PR, Perfected: Map Out Your Social Media Policy Sharpen the lines between professional and personal engagement for your employees with these fundamentals for crafting a solid social media policy. By Jessica Howell, July 20, 2010 |
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| How To Pitch For PR: Seventeen Reach teens with on-trend ideas in fashion, beauty, health and more, and think about ways to make your idea resonate on and off the page (read: digital and social media). By Whitney McKnight, June 21, 2010 |
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| How To Pitch For PR: SI.com Video Take your PR pitch from concept to studio with big-name access and visual appeal to reach millions of sports fans on this Web video channel. By Jessica Howell, June 1, 2010 |
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| PR, Perfected: Protecting Your Brand Online Online engagement can be as beneficial as it can be risky for a brand, so heed these PR pros' advice about avoiding hackers and preserving consumer trust. By Jessica Howell, April 27, 2010 |
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| How To Pitch For PR: People Reaching millions of readers, this PR pro-friendly outlet wants personality-centric pitches that will 'drive the cultural conversation.' By Saptosa Foster, April 5, 2010 |
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| How To Pitch For PR: MediaTakeOut.com Exclusive, timely PR pitches will land your item on this highly-trafficked entertainment news site for the urban set. By Terry Wynn II, April 1, 2010 |
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| PR, Perfected: Infuse Your PR Strategy with Social Media Seamlessly integrate social media into your PR plan with these real-time tactics for forging consumer interaction and putting your best brand forward. By Jessica Howell, March 16, 2010 |
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| PR, Perfected: Work Your Way to the Top of a Source List Make the press come to you with these strategies for forming solid relationships with journalists and positioning yourself as a go-to source. By Saptosa Foster, February 23, 2010 |
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| How To Pitch For PR: Harvard Business Review Pitch like an editor to get your idea reviewed at this business pub, which seeks exclusive and engaging coverage of industry leaders. By Jessica Howell, February 15, 2010 |
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| How To Pitch For PR: TheYBF.com We kick off our new How To Pitch for PR series with a breakdown of entertainment site TheYBF.com's criteria for pitching pop culture scoops about the young, black, and fabulous. By Terry Wynn II, January 19, 2010 |
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| PR, Perfected: Attract Top Travel Clients Land first-class clientele in the travel and tourism industry with PR pointers on finding a niche, boosting visibility, and maximizing any budget. By Jessica Howell, January 11, 2010 |
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| PR, Perfected: The Launch Event From evite etiquette to perfect party venues, PR practitioners share tips for preparing and pulling off a successful launch event. By Saptosa Foster, December 15, 2009 |
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| PR, Perfected: Making The Video Harness Web video to strengthen your client's brand or alleviate crisis situations with these guidelines from PR practitioners. By Lin Grensing-Pophal, November 23, 2009 |
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| PR, Perfected: Crisis Communication: What Should Have Happened Experts dissect recent communications blunders and offer proactive PR solutions for handling potential problems. By Whitney McKnight, July 27, 2009 |
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| PR, Perfected: Pitch Like A Journalist This TV news pro has seen every story pitch imaginable, and his advice will help your release stand out in an inbox full of pitches. By Mark Macias, March 9, 2009 |
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| PR, Perfected: Media Training for Journalists Parlay journalistic know-how into expert on-camera or public speaking appearances with actionable advice from media coaches. By Whitney McKnight, March 3, 2009 |
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| PR, Perfected: Green Your Company's Image Seize the opportunity to better the planet and your business with the right initiatives for going green. By Jessica Howell, January 6, 2009 |
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| PR, Perfected: How To Get Corrections/Retractions Set the record straight with these tested tactics for amending a media mistake. By Whitney McKnight, December 15, 2008 |
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| PR, Perfected: Goof-Proof Interview Guidance Avoid a media misstep by 'constantly evaluating what you're being asked' in an interview to successfully convey your message. By Whitney McKnight, November 11, 2008 |
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| PR, Perfected: How to Interview Around A Handler If you can't get unrestricted access to your source, learn to work with, not against, a handler to score the interview you really want. By Whitney McKnight, November 10, 2008 |
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| PR, Perfected: Pitch Your Way Into a Job Looking for work? Run your job search like a PR campaign to land the position you deserve. By Whitney McKnight, October 28, 2008 |
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| PR Perfected: Pitfalls and Payoffs of Stunt PR A PR stunt can go from dazzling to damaging, so learn how to attract the right kind of attention. By Whitney McKnight, September 16, 2008 |
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| PR, Perfected: Managing Client Expectations Letting your clients know what to expect from a PR campaign will foster better relationships with them. By Whitney McKnight, June 18, 2008 |
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| PR, Perfected: Crisis Management PR vets discuss the art of transforming not-so-good news into not-so-much news. By Whitney McKnight, May 19, 2008 |
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| PR, Perfected: Pitching Bloggers Our expert helps you break your client into the brave new world of the blogosphere. By Natalie Bovis Nelsen, May 5, 2008 |
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| PR, Perfected: The TV Pitch Edit and package your pitch like a TV producer to snag an on-air spot. By Joe Ciarallo, April 8, 2008 |
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| PR, Perfected: The Email Pitch PR pros and journos offer keys to crafting the ideal email pitch. By Joe Ciarallo, March 17, 2008 |
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