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San Francisco

Book Party: The Power of the Purse

Friday, Oct 28

Fara.jpg When we heard our friend Fara Warner had a book coming out, we wanted to celebrate with her. Dozens of book denizens gathered at PS450 to congratulate Fara on the release of The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers. Congratulations, Fara!

Thanks to our hosts at PS450 who opened up their cozy-yet-cool space to our guests. NY051017_ps450logo.jpg

Photographs by Matilde Damele

Hostess/guest-of-honor/author Fara Warner talks up The Power of the Purse

MWWW Group supervisor Theresa La Padula, Smith Barney financial consultant Ronald England, and Fara Warner

Rick Brew with Berkeley Wellness Letter nutrition and fitness editor Janine Barone

Black Sheep Studio owner Elisabeth Busch and Trinity Television manager of operations and production William Jarrett

Kalvin PR president Judy Kalvin, Fara Warner, and Shawnee Brew

David Altshul and Judy Kalvin

Ed Petru and Yahoo! Inc. category development officer Richard Kosinski

McMillan/McGraw Hill project editor Lisa Sullivan with Hearst Business Media editorial director Murray Slovick

Festivus: The Holiday for the Rest of Us author Allen Salkin

Guitar World contributing editor Meredith Ochs, Allen Salkin, and Current Health 2 editor Meredith Matthews

NYbook10.18.05.10.jpg director of marketing Brian Hendricks with Lisa Sullivan and William Jarrett

Publishers Weekly senior editor Charlotte Abbott and Atria Books associate editor Suzanne O'Neill

50 Lessons director Adam Sodowick and Pearson editor Paula Sinnott, who handled Warner's book

Richard Kosinski with Investment Dealers' Digest assistant managing editor Janet Lewis

Lisa Berkowitz and Associates PR's Lisa Berkowitz with mb hostess and NPR contributor Jessica Siegel

Brandware PR vice president Russell Datz and Popular Science assistant editor Rena Pacella

Jessica Siegel and mb Seattle hostess Joann Natalia Aquino

Scovil Chichak Galen Literay Agency's Anna Ghosh (Fara Warner's agent) and Russ Galen

Lisa Sullivan and Meredith Ochs

Paula Sinnott, Lisa Berkowitz, and Fara Warner's mother

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