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Book Party: The Power of the Purse

Friday, Oct 28

Fara.jpg When we heard our friend Fara Warner had a book coming out, we wanted to celebrate with her. Dozens of book denizens gathered at PS450 to congratulate Fara on the release of The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers. Congratulations, Fara!

Thanks to our hosts at PS450 who opened up their cozy-yet-cool space to our guests. NY051017_ps450logo.jpg


Photographs by Matilde Damele

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Hostess/guest-of-honor/author Fara Warner talks up The Power of the Purse

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MWWW Group supervisor Theresa La Padula, Smith Barney financial consultant Ronald England, and Fara Warner

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Rick Brew with Berkeley Wellness Letter nutrition and fitness editor Janine Barone

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Black Sheep Studio owner Elisabeth Busch and Trinity Television manager of operations and production William Jarrett

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Kalvin PR president Judy Kalvin, Fara Warner, and Shawnee Brew

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David Altshul and Judy Kalvin

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Ed Petru and Yahoo! Inc. category development officer Richard Kosinski

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McMillan/McGraw Hill project editor Lisa Sullivan with Hearst Business Media editorial director Murray Slovick

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Festivus: The Holiday for the Rest of Us author Allen Salkin

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Guitar World contributing editor Meredith Ochs, Allen Salkin, and Current Health 2 editor Meredith Matthews

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Quickbook.com director of marketing Brian Hendricks with Lisa Sullivan and William Jarrett

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Publishers Weekly senior editor Charlotte Abbott and Atria Books associate editor Suzanne O'Neill

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50 Lessons director Adam Sodowick and Pearson editor Paula Sinnott, who handled Warner's book

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Richard Kosinski with Investment Dealers' Digest assistant managing editor Janet Lewis

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Lisa Berkowitz and Associates PR's Lisa Berkowitz with mb hostess and NPR contributor Jessica Siegel

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Brandware PR vice president Russell Datz and Popular Science assistant editor Rena Pacella

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Jessica Siegel and mb Seattle hostess Joann Natalia Aquino

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Scovil Chichak Galen Literay Agency's Anna Ghosh (Fara Warner's agent) and Russ Galen

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Lisa Sullivan and Meredith Ochs

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Paula Sinnott, Lisa Berkowitz, and Fara Warner's mother

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