When we heard our friend Fara Warner had a book coming out, we wanted to celebrate with her. Dozens of book denizens gathered at PS450 to congratulate Fara on the release of The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers. Congratulations, Fara!
Thanks to our hosts at PS450 who opened up their cozy-yet-cool space to our guests. 
Photographs by Matilde Damele
Hostess/guest-of-honor/author Fara Warner talks up The Power of the Purse
MWWW Group supervisor Theresa La Padula, Smith Barney financial consultant Ronald England, and Fara Warner
Rick Brew with Berkeley Wellness Letter nutrition and fitness editor Janine Barone
Black Sheep Studio owner Elisabeth Busch and Trinity Television manager of operations and production William Jarrett
Kalvin PR president Judy Kalvin, Fara Warner, and Shawnee Brew
David Altshul and Judy Kalvin
Ed Petru and Yahoo! Inc. category development officer Richard Kosinski
McMillan/McGraw Hill project editor Lisa Sullivan with Hearst Business Media editorial director Murray Slovick
Festivus: The Holiday for the Rest of Us author Allen Salkin
Guitar World contributing editor Meredith Ochs, Allen Salkin, and Current Health 2 editor Meredith Matthews
Quickbook.com director of marketing Brian Hendricks with Lisa Sullivan and William Jarrett
Publishers Weekly senior editor Charlotte Abbott and Atria Books associate editor Suzanne O'Neill
50 Lessons director Adam Sodowick and Pearson editor Paula Sinnott, who handled Warner's book
Richard Kosinski with Investment Dealers' Digest assistant managing editor Janet Lewis
Lisa Berkowitz and Associates PR's Lisa Berkowitz with mb hostess and NPR contributor Jessica Siegel
Brandware PR vice president Russell Datz and Popular Science assistant editor Rena Pacella
Jessica Siegel and mb Seattle hostess Joann Natalia Aquino
Scovil Chichak Galen Literay Agency's Anna Ghosh (Fara Warner's agent) and Russ Galen
Lisa Sullivan and Meredith Ochs
Paula Sinnott, Lisa Berkowitz, and Fara Warner's mother
