Around 90 guests turned out for the mediabistro.com cocktail party in New York at Beekman Bar and Books on Wednesday, February 25 to celebrate the release of Russ Baker's new book, Family of Secrets. GalleyCat editor and party co-host Jason Boog gave a speech welcoming the guests and introducing guest author Russ Baker, who spoke about his new book and the launch of his new Web site, Who What Why. Beekman Bar and Books provided a wide variety of complimentary hors d'oeuvres for everyone to enjoy along with their libations.

At Beekman Bar and Books on Wednesday, February 25, 2009

Photos by Mike Goldsmith.

Family of Secrets author Russ Baker poses with his latest literary masterpiece.

HD Net producer Dana Roberson, Smith Barney financial adviser Sharon Hayat, and Glass Hammer writer Zoe Cruz proudly display Russ Baker's new book, Family of Secrets.

Anthony For Men account manager Mara Winkler, Gracious Home assistant buyer Michele Unger, and In Style Specials art intern Taylor Krugman pose for a picture.

WebMediaBrands chairman and CEO Alan Meckler and Family of Secrets
author Russ Baker.

Mercury Group associate Maria Elena McGonigle and Ketchum account supervisor Erika Soto Lamb.