A hungry, determined crowd of full-time editors pushed their way through the depths of Butterfield 8 just to find out: What really is The Sardine Diet? Their perseverance at mediabistro's recent party feteing the book paid off when they were greeted by an open bar and trays of sardine-topped bruschetta. Author and superstar nutritionist Keri Glassman was there to give the lowdown on her new protein-packed diet plan, while the crowd swirled thanks to host Jessica Seigel.

At Butterfield 8, May 11, 2006

Photos by Mike Goldsmith

The Sardine Diet author Keri Glassman and mb hostess Jessica Seigel

Outside PR publicist Gordon Wright and Sports Illustrated reporter Bill Syken

News 12 reporter Leslie Yeransian

BarnesandNoble.com music editor Tracy Hopkins

Reader's Digest beauty editor Debra Torres and associate editor Betty Leon

Writer Denise Mast, Gumco, Inc. host/reporter Kirsten Gum and Time Warner writer Chris Grimm

Random House art director Erika Nanartowicz

Event check-in

Downtown Bookworks president Julie Merberg and senior vice president Patty Brown

Kerri Glassman

Random House senior publicist Jennifer Doerr and Random House publicist Andrea O'Brien

TV Guide assistant managing editor Consuela Golden

Timesquare.com's Lise Stevens, NY Cool reporter Terry Mitchell and Rough Guides/Penguin editor/writer AnneLise Sorensen

Boston Consulting Group editorial coordinator Sara Strassenreiter and Langenscheidt Publishing Group researcher Katie Frank