Nonsociety.com founder Julia Allison, 1938 Media founder Loren Feldman, and Wine Library TV founder Gary Vaynerchuk discussed and debated what it means to create a brand at 92YTribeca on October 7. Suzie Ivelich moderated the panel discussion and Merryvale Vineyards provided wine for the tasting with Vaynerchuk, also known as Gary Vee.

Photos by Jack Roberts

Ivelich Stone moderator Suzie Ivelich, Wine Library TV founder Gary Vaynerchuk, Nonsociety.com founder Julia Allison, 1938 Media president Loren Feldman.

Audience enjoying the panel discussion.

The Savvy Actor co-founder Kevin Urban (left), Wine Library TV founder Gary Vee (middle), Merryvale Vineyards director of sales Paul Gardner (right). Merryvale provided the product, a Chardonnay and a Cabernet Sauvignon, for the wine tasting led by Gary Vee.

1938 Media founder Loren Feldman.

Nonsociety.com founder Julia Allison.

Big Think executive editor Sean McManus (left) and Haunch of Venison art dealer Spring Dautel.

OnTheLip writer Elisa Gaudet (left) and Weber Shandwick vice president Katie Welch.

The Second Glass managing director Tyler Balliet, First Publications publisher and president Morgan First and Megan Hustad.

Dance Spirit assistant fashion editor Lauren Levinson (left) and Shecky's art director Pas Niratbhand.