mediabistro.com and Primal Quest crossed 2800 miles of brutal terrain to introduce L.A.'s top outdoor, adventure and fitness media to the sport of expedition adventure racing. Well, maybe we just took the red-eye, but there was some suffering, and the drinks were definitely worth it.

On Thursday, March 30, more than 75 writers and editors gathered at the Newsroom in West Hollywood to get the skinny on the race from Primal Quest ceo Rich Brazeau and to meet some of the world's most elite endurance athletes as they prepare for Primal Quest's 500-mile race on June 25, 2006.

— Alison Mitchell, mediabistro.com events manager

At Newsroom, March 30, 2006

Photos by Jason Faries

Primal Quest CEO Rich Brazeau, Eduardo Castagno, PRO X Productions producer Veronica Castagno and Black Voices columnist Camille Lowery

Primal Quest's Gordon Wright, photographer Tony Di Zinno, Ryan Snyder and mb's Beth Howard

MTV supervising producer Meg Ruggerio, Camilla Davenport and Gordon Wright

Team Media captain Roy Wallack, National Geographic Adventurer contributing editor Bod Howells and jouranlist Susan Karlin

Primal Quest athletes Masha Glanville, Rob Glanville and Jan Turner

Crowd shot

American Fitness contributing editor Dena Feingold, travel writer Heidi Bowen and Rebecca Rusch

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People staff correspondent Johnny Dodd and MTV supervising producer Meg Ruggerio

Crowd shot

Writer Daryn Eller and Mary Duffy

Crowd shot

RCL Productions editor Richard Leeman and RC Productions editor Folmer Wiesinger

Primal Quest athletes

Wella Corporation communications manager Laura Hsia and Orange County Register editor Magda Lisewska

Photographer Tony Di Zinno, Ryan Snyder and writer Cindy Chang

Citysearch.com editors Whitney Friedlander and editor Mary Morley

Crowd shot

Fuerte editor-in-chief Yvonne Montoya and Young Athletes photograper Gael Rene

Fit and Fit Yoga writer Daisy Dodge, writer and personal trainer Christine Hassler, and journalist Bekah Wright