mediabistro.com's Social Media Essentials for PR Panel was held at Tribeca Cinemas on Tuesday, April 7, in New York City. More than 120 guests braved the unseasonably cold weather to hear an experienced panel discuss the ins and outs of deploying a successful PR campaign using social media, the newest wave in the field. Many guests stayed after the panel's conclusion to grab a drink at the bar and chat. Moderators and PRNewser co-editors, Jason Chupick and Joe Ciarallo, selected the lucky winners for a ticket to the Web 3.0 Conference and the Mediabistro Circus.

Watch a video from the evening here, and check out more photos from the panel on Flickr.

At Tribeca Cinemas on Tuesday, April 7, 2009

Photos by Steve Bartel.

Moderator and PRNewser co-editor Joe Ciarallo, Attention! PR partner Colin Nagy, MS&L Digital "senior vice president for word-of-mouth" David Binkowski, Wired.com bureau chief John Abell, and moderator and PRNewser co-editor Jason Chupick.

Panel moderator and PRNewser co-editor Joe Ciarallo.

Panelist and MS&L Digital "senior vice president for word-of-mouth" David Binkowski.

Panelist and Wired.com New York bureau chief John Abell.

Panel moderators and PRNewser co-editors Jason Chupick and Joe Ciarallo draw the raffle winners for tickets to our upcoming Web 3.0 Conference in May, and our Mediabistro Circus in June.

Sternberg Strategic Communications CEO Josh Sternberg and freelance PR consultant Tiffany Winbush.

Brand New Brand You president Cindy Ratzlaff, Madison and Co. president Mary Lengle, and Taxi NY director of corporate communications Lisa Sanders.

Vital PR account supervisor Erica Taylor, Vital PR vice president Gwen Wunderlich-Smith, and Attention! PR senior account supervisor John McCartney.

Tribeca Cinemas hosted the Social Media Essentials for PR Panel.