Tribeca Cinemas was crowded with guests on Tuesday, December 9, where mediabistro.com held our panel, The Customer is the Company: How Social Media is Changing Business. New York media professionals listened to panelists Craig Newmark (Craigslist), Keith O'Brien (PR Week), Tony Hsieh (Zappos.com), Saul Colt (FreshBooks), Thor Muller (Get Satisfaction), Lynne D. Johnson (FastCompany.com) and Jeff Howe (Wired) as they spoke about social media's influence on the changing face of business. Afterwards, guests got a chance to discuss the topic with each other and interact with panelists during the cocktail hour. To check out more photos from the evening, click here.

At Tribeca Cinemas on Tuesday, December 9, 2008

Photos by Steve Bartel

Get Satisfaction CEO and co-founder Thor Muller discusses the importance of customer satisfaction.

Zappos.com CEO Tony Hsieh talks about how to be accessible on your company's Web site.

FastCompany.com senior editor and community director Lynne D. Johnson discusses her career path.

Wired contributing editor and author Jeff Howe discusses the changing face of business in social media.

FreshBooks head of magic Saul Colt talks about appealing to the customer through your company.

Craigslist.org customer service representative and founder Craig Newmark discusses customer service and social media Web sites.

MSBNC's Your Business producer Dawn Stackhouse, MSBNC's Your Business field producer David Foster and mediabistro.com executive producer Chris Ariens pose for a photo in the bar area of Tribeca Cinemas.

Perks Consulting president Lauren Perkins, Quinn and Co. Public Relations digital media specialist Allie Herzog and The FDH Lounge Multimedia magazine blogger Steve Cirvello mingle after the panel discussion.

A special thank you to our sponsor Ripple Six.