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brandh@ckers: Digital SuperBowl Recap Workshop
Feb 25, 2013, 6:30PM to 8:30PM
|Location||210 5th Ave. , New York, NY
New York, NY
|Details||Digital Lessons from SuperBowl XLVII
Post SuperBowl XLVII brandh@ckers brings together some digital media and creative perspectives to critique post SuperBowl commercials and their related successes and #failures.
Featuring panelists from Saatchi & Saatchi, Augme Technologies, IMG Worldwide, NBC Universal
Its clear a SuperBowl ad is still the way to go for brand marketers. But did you see missed pockets of opportunity for this year's brands where they could have more effectively leveraged digital tools like G+, Facebook, Twitter, mobile and more effective calls-to-action?
Come vent and share your views on how, per the USA Today Superbowl Ad Meter, certain brands succeeded and certain brands failed in the 2013 SuperBowl. Hear opinionated digital media and creative leads perspectives on how they would h@ck the top and bottom 5 ads from awareness and direct response goal perspectives and tell us how they would have done things differently (or not).
What You’ll Get from Attending
-networking with some cool brandh@ckers
-new digital creative and media insights from key opinion leaders
-brandh@ack take-aways for your own brand or small business about how you can better generate and execute CTA ad integrations whilst effectively telling your brand story
-Scott Carlton, VP Associate Creative Director, Saatchi & Saatchi
-Harris Shaw, Art Director, Saatchi & Saatchi
-Taylor James Burton, Director of Sales, Augme Mobile Technologies
-Eric Ng / VP Marketing, IMG Worldwide
-James Gaffar, Manager, Emerging Ad Solutions, NBC Universal