DAA Washington DC Symposium 2013

Jun 4, 2013, 12:00PM to 6:00PM

Location Rosslyn - Discover a new horizon 1101 Wilson Boulevard
Arlington, VA
Cost free
Details How do you know your online content is telling the right story to the right people at the right time on the right platform?

When you’re delivering content across a number of channels, including web, mobile web, mobile app, iPad, Kindle, in-person conference materials, advertising, and/or video streaming, what metrics should drive your content development decisions?

The Inaugural Washington, DC Symposium will focus on:

Measuring results across multiple platforms;
Tying metrics from multiple platform together to tell an audience story;
Marketing content across platforms;
Funneling users to the right channel for them; and
Monetizing content across multiple platforms
Venue Artisphere
Website http://artisphere.com/

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