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DAA Washington DC Symposium 2013
Jun 4, 2013, 12:00PM to 6:00PM
|Location||Rosslyn - Discover a new horizon 1101 Wilson Boulevard
|Details||How do you know your online content is telling the right story to the right people at the right time on the right platform?
When you’re delivering content across a number of channels, including web, mobile web, mobile app, iPad, Kindle, in-person conference materials, advertising, and/or video streaming, what metrics should drive your content development decisions?
The Inaugural Washington, DC Symposium will focus on:
Measuring results across multiple platforms;
Tying metrics from multiple platform together to tell an audience story;
Marketing content across platforms;
Funneling users to the right channel for them; and
Monetizing content across multiple platforms