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2013 NYAMA Marketing Solutions Summit: Achieving Improved Performance and Results
May 17, 2013, 8:00AM to 5:00PM
| Location | 235 East 42nd Street New York, NY |
| Cost | $795/$695 |
| Details | http://www.eventbee.com/v/2013marketingsolutionssummit Featured Speakers: - Peter Weedfald, President, Gen One Ventures and Former Senior Vice President, Marketing, Samsung Electronics and Chief Marketing Officer, Circuit City, author of Green Reign Leadership - John Kennedy, Vice President, Corporate Marketing, IBM - Margaret Coughlin, Senior Vice President, Chief Marketing and Communications Officer, Boston's Children's Hospital - Terry Pulliam, Director, Intranet, Editorial and Creative Media Services, Sprint - Jack Armstrong, Director, Marketing Communications, BASF - John Bell, Global Managing Director, Social@Ogilvy - Robert Schooling, President, Americas, APCO Worldwide - Sharon Wamble King, Senior Vice President, Enterprise Communication, Florida Blue - Niharika Shah, Vice President, Marketing & Advertising Strategy, Prudential Financial To build brand superiority and customer loyalty during these times of rapid change requires both the development and implementation of a strategy that effectively communicates your organization's unique value proposition. The NYAMA Marketing Solutions Summit is designed to help marketing, branding and communication professionals determine what factors should play a role in their choice of improved marketing results. Many of the presentations will be real-life case studies on actual implementations. Session topics include: Developing a comprehensive marketing strategy Using social media effectively Adapting to changing market conditions Impacting results through market research Influencing customer behaviors in the marketplace Using marketing to increase brand value and loyalty Engaging your customer with the brand Measuring the effectiveness of your marketing efforts What's next? New challenges for chief marketing executives Location: Pfizer 235 East 42nd Street New York, NY Featured Sponsors: Pfizer, APCO Worldwide, NYU Stern, GreenBook Time: 8:00am - 5:00pm Includes Continental breakfast, lunch and afternoon refreshments. Conference Fees Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars. Checks should be made payable to NYAMA. To register online visit our website at www.nyama.org. Mail brochure registration form and check to: Mandy McMaster, NYAMA, 116 East 27th Street, 6th floor, New York, NY 10016 Confirmation of Registration You will receive confirmation of your registration by e-mail. You will receive invoices only upon written request to amcmaster@nyama.org Invoices will be sent to you by e-mail. You will not be registered until payment is received in full. |
| Venue | Pfizer |
| RSVP | http://nyama.org/events/2013marketingsolutionssumm |
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