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brandh@ckers: Design Thinking
Jun 3, 2013, 6:30PM to 8:30PM
|Location||210 5th Ave. , New York, NY
NEW YORK, NY
How Empathy, Collaboration and Iteration Create Better Solutions for Digital and Beyond
Featuring panelists from Parsons School of Design, Stanford University's d.school, The First Data Innovation Lab and Spring Studio User Experience
Entrance Fee: $10
Question: How many Design Thinkers does it take to screw in a light bulb?
Answer: Why a light bulb?
Design Thinking is an increasingly valued approach to problem solving that is being explored, debated and introduced in corporations, agencies and academia. At its best, Design Thinking effectively converges methodologies for defining customer needs, reframing problems, developing solutions and engaging a wide set of stakeholders.
Innovation labs and Design Thinking practices are cropping up every day as organizations consider how to deliver solutions, digital and beyond, based on better-understood customer needs. How are they structuring their teams and processes to embrace Design Thinking? What are the challenges they face within the team, as well as the larger organization? Where has Design Thinking helped them succeed? How have they bounced back from their mistakes?
What You’ll Learn from Attending this Event
What is Design Thinking? Why and when is it most effective?
What are examples of successful Design Thinking? Specific to digital? Examples that go beyond digital to address the full customer journey?
How are organizations adopting Design Thinking methodologies?
What are the challenges inherent in Design Thinking?
What skills are needed? How can individuals and teams acquire and improve their Design Thinking skills?
Scott Sanchez, VP of Innovation, First Data Corporation / Faculty d.Leader at Hasso Plattner Institute of Design at Stanford
Andrew Robinson, Assistant Professor of Design, Parsons School of Design / UX Designer / Artist
Bruce Randall, Founder, Spring Studio, a user experience strategy, research and design agency
(Panel Lead) Julia Rubinic - Managing Director, Spring Studio
What are Brandh@ckerDigital Workshops?
#brandh@cker Digital Workshops are a Manhattan workshop, meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together.
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6:30-7:00 - Pre-Networking
7:00-8:00 - Brandh@cker Workshop
8:00-8:30 - Post Networking
Drink Specials typically include:
• $5 well drinks
• $4 Bud Light and Miller Light
• $5 Cosmos
• Reduced rate for wine (maybe $5 or $6 per glass)
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