Communicating and Marketing to the Modern Parent

Aug 5, 2013 to Aug 7, 2013

Location Melbourne
Melbourne Victoria, Australia
Cost $995 plus
Details ‘PARENTS’ – the growth is staggering
According to the Australian Bureau of Statistics, the total number of
births in 2001 was 2,46,394. Ten years later in 2011, this figure changed
to 3,01,617.

Communicating and Marketing to the Modern Parent
One day connected forum with two post forum workshops
and one full day pre forum workshop
Building trust and appealing to the modern parent
5 -7 August 2013, Rydges Melbourne

Participating forum leaders:
The Walt Disney Company
The Woolmark
Charles Sturt University
Warner Bros.
Martina Hui, Shoppers Insights Manager
Awarded the recent Gold ARF David Ogilvy 2013 Award for Kmart’s '1000 mums' Research with Forethought
Digital Parents
Australia’s largest online community for blogging parents

Temple & Webster
Working Three
MOOKYB

Official Media Partner
Marketing Magazine http://www.marketingmag.com.au/

Supported by: MAANZ http://marketing.org.au/

Offical Online Partner: Social Media Portal http://www.socialmediaportal.com/

You will learn about:
* Building trust and appealing to the cynical modern parent
* New methods and tools to build your brand online
* Developing a meaningful two-way conversation with parents
* What it takes to appeal to both parents AND their children
Venue Rydges Melbourne
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