NYAMA - Marketing in a Changing Business Climate: A Focus on Healthcare Marketing

Jun 5, 2013, 6:00PM to 8:00PM

Location 360 Park Avenue South, 11 Floor
New York, NY
Cost $65/$45
Details Rapid change has impacted the health care industry. Join NYAMA and APCO Worldwide for an exciting and enlightening conversation about the complex issues facing health care communications and marketing.

The discussion will focus on:

How the health care industry, including pharmaceutical, biotech and medical device companies, can market their products within the regulatory guidelines established by the FDA
Best practices in managing the complex landscape around product marketing, pre-market shaping and product launches
The impact of the Affordable Care Act on healthcare marketing
Regulatory approaches for clearance of medical devices in the future and the impact on the medical device industry
New initiatives from the government over the next few years that will directly affect how the industry does business
Venue APCO Worldwide
RSVP http://nyama.org/events/healthcaremarketing13

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