Pity poor K-Fed. First he makes a ludicrously bad album. Then he gets dumped via text message. And now his one bit of silver lining is starting to varnish.

Nationwide Mutual Insurance Co. hired Kevin Federline to star in a 30-second Super Bowl spot as a fast-food employee who dreams of one day being a pop superstar. It's a cute bit, and we have to admit it's big of K-Fed to acknowledge his inner Kato.

But the ad has drawn the ire of the National Restaurant Association, which calls it a "strong and direct insult to the 12.8 million Americans who work in the restaurant industry."

The NRA (wow, that's an unfortunate acronym) goes on to say the commercial "would give the impression that working in a restaurant is demeaning and unpleasant."

Flipping burgers is demeaning and unpleasant. We know. We've done it (damn unpaid newspaper internships). What is truly insulting, though, is being compared to Kevin Federline. Come at it from that angle, NRA, and you might have a case.