The ICG Publicist Awards were handed out, and let's just get the big news out of the way--Nikke Finke did not win the journalist of the year award, as it went to USA Today correspondent Susan Wloszczyna, who's not quite the lightning rod that Finke is. But she's not breaking anything as big, either. But who wants to be known as the BFF of publicists?

Harrison Ford won a lifetime achievement award, which is hilarious, as most journalists think he's a difficult interview. Judd Apatow and Warner Bros. Television president Peter Roth are showmen of the year, and Apatow could win that title, over and over again, saying

It's an honor to be up here and to be honored as publicity whore of the year and you're all my pimps.

Parse that sentence and pick out the joke.