Dan Cox, on special assignment for FishbowlLA, covering the 2008 Sun Valley Media Conference.

Though Allen & Company are extremely tight-lipped about everything of interest at the Sun Valley Media Conference, a few small bits and pieces are leaking out on the first day.

A list of attendees surfaced and included such mega-moguls as Paul G. Allen of Vulcan Inc., Emilio Azcarraga of Grupo Televisa, National Hockey League Commissioner Gary Bettman, Time Warner CEO Jeff Bewkes, New York City Mayor Michael R. Bloomberg, CNN's Anderson Cooper, independent writer Ken Auletta, BET chairman and CEO Debra L. Lee, Diane von Furstenberg of her eponymous studio, National Basketball Association Commissioner David J. Stern and Chicago Bulls and Chicago White Sox owner Jerry Reinsdorf.

Weirder still was the inclusion of celebrity chef Rachael Ray, of Watch Entertainment Inc. The assembled media standing outside the Sun Valley Lodge joke that she might be here to cook dinner for all these moguls.

In true Allen & Co. behavior, the list of those invited also had a schedule, which carefully omitted anything specific with just early morning discussion or meeting events labeled as simply "Presentation." After that came, "White Water Raft Trip," "Golf at the Sun Valley Golf Course" and "Biking, Fly-Fishing, Hiking, Trail Rides" and "Yoga."

Those moguls sure know how to do it right.