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Tuesday Oct 09, 2007
NBC Goes Girly, Buys Oxygen for $925 Million
CEO Geraldine Laybourne said she'll stay until the end of the year. Oprah cashed out awhile ago. According to Andrew Hampp in Ad Age, Oxygen joins an increasingly large stable of cable networks, which accounts for 50% of NBCU's profits. Leading the pack is USA Network, the top-rated network on basic cable, along with Bravo, Sci-Fi, MSNBC, CNBC and Telemundo. The Oxygen bill will largely be footed by the sale of non-core assets like two independent Telemundo TV stations in Los Angeles (KWHY) and Puerto Rico (WKAQ). Email This Post |
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