Marshall Herskovitz enthralls dozens with the story of how he created Quarterlife, in Slate. And for him, the best part of launching an internet series is the audience:

Nowhere on the quarterlife site do you encounter the meanness that now permeates "comments" sections all over the Internet. Discussions are honest, sometimes tough, but never cynical.

The qLife forum regulars are horrified to think that they might be sucking up.

He also learned what we've always known--you need some sex:

The little thumbnail for our current episode happened to be a picture of the lovely Bitsie Tulloch in her underwear. Lo and behold, two days later we had done 450,000 views.

The series goes to NBC on Feb. 26.