Details magazine, where the devil must be, lists the 2007 Mavericks--27 thinkers behind this year's most exciting innovations. From the press release:

DETAILS' 2007 Mavericks lists current revolutionary leaders current revolutionary leaders--from media and entertainment to politics and technology--who are improving our lives in areas we didn't even know needed improving.

Among those revolutionaries are

Stephen McPherson--president, ABC Entertainment,
Reed Hastings--founder and CEO, Netflix,
Peter Traugott--president, Brillstein-Grey Television,
Ben Silverman--founder and CEO, Reveille,
Mark Burnett--reality television producer,
and

Ryan Seacrest

Remind us again how Ryan Seacrest improves our life?

There's also a cover line about America's Disturbing New Sexual Fetish. Hey, wait a minute...