We're looking into who this could be. In the mean time, here's the ad from Craigslist:

NEW FREE DAILY NEWSPAPER LAUNCHING - in search of leadership team (Mid Wilshire) Reply to: gigs-774473716@craigslist.org Date: 2008-07-29, 7:13AM PDT

We are going to launch a FREE daily newspaper here in Los Angeles. We will also be developing a companion website. The initial circulation will be between 200,000 and 350,000 daily M-F, no Saturday edition and a 500,000 circulation Sunday edition which will be available nationally.

It will be distributed free of charge throughout the Los Angeles market through alliances with key retailers and vendor box distribution. Additionally you'll be able to subcribe to it and receive home delivery for $50 a year.

The financing is secure and the ownership (comprised of some remarkable wealthy Angelenos you probably have heard of) is eager to assemble a small idea team that may be comprised of some of our intial hires. The ownership team comes from a wide array of businesses exclusive of traditional media. So...

The goal is to make the paper sustainable within 30 months. Employees will profit share and the company will never be sold and never turned public without a majority vote of the employees.

We are looking for writers, web developers, photographers, editors (that can write), designers and seasoned sales professionals. If you have experience here in LA we know who you are, if you do not but are looking to break in, fine.

We've secured office space in the heart of the city. When we launch, our staff will likely number between 75 and 100.

Right now we are seeking people with ideas who are willing to share them in strict confidence. You will not be paid for this time now but, you may be considered for what will likely be the most coveted media jobs in the country.

The interest list is forming, are you in? Send us your resume, we'll let you know if we want clips.

Your application will be CONFIDENTIAL and we are an EOE.

* Location: Mid Wilshire
* it's NOT ok to contact this poster with services or other commercial interests
* Compensation: no pay