We have style in SoCal. We do too. To prove it, the Los Angeles Times new IMAGE section will sponsor the 2007 L.A. Fashion Awards at the Orpheum Theatre on Oct. 26.

The press release about the event boasts all the key buzz words of the the month: "experiential," "integrated reach," and "naming rights opportunities."

We don't know if the IMAGE section is going to succeed in cementing L.A. as a fashion hot spot, but we're positive its marketing department knows a PR trend when it spots one.

See you in October.

LOS ANGELES (June 26, 2007)--Fashion is among the defining passions of an image conscious Southern California. In celebration of the recent launch of the Los Angeles Times IMAGE section (www.latimes.com/image) devoted to covering all manner of personal style and expression, it was announced today that The Times has become an Official Media Sponsor of the third annual Los Angeles Fashion Awards. Held at the venerable Orpheum Theatre in downtown LA and slated for October 26, 2007, the 2007 LA Fashion Awards presented by Saturn promise to highlight the tastemakers and designers whose influential creativity inspire the West Coast and drive worldwide trends.

"IMAGE debuted as a new print and online offering from the Los Angeles Times this spring, covering fashion, style and lifestyle like no other media source in the nation," said David Murphy, executive vice president and general manager of the Los Angeles Times. "SoCal culture drives global trends, and the LA Fashion Awards offer the perfect platform to not only celebrate those who invent LA style, but also connect the fashion industry, community and advertisers with The Times readers and users. We are proud to support this event."

By aligning with the LA Fashion Awards presented by Saturn, The Times can offer its advertisers the integrated power and reach of its print and online audiences with the extended connectivity of the experiential live consumer event. The individual awards present naming right opportunities that may be facilitated under The Times sponsorship, along with several other potential levels of brand involvement.

"It's fantastic to have the participation and support of the Los Angeles Times in the LA Fashion Awards," said event co-founder/producer Jennifer Uner. "This collaboration illustrates The Times commitment to fashion--one of LA's top industries --and their respect for those who shape it, those who wear it and those who sell it."

For ticketing and in-depth LA Fashion Awards information, please visit www.LAFashionAwards.com.