The newest sport at the Olympics? Synchronized shilling.

Not a medal event yet, but certainly one that allows viewers to meddle with the reality casting process, as The Donald's crassly naked appetite for free publicity is clearly famished once again: E! Online is reporting that "The Apprentice" will recruit a new sacrificial lamb based on the loudness of the cheers from the cyber-Coliseum.

That's right: Mark Burnett, his generosity beyond investigation, will allow you to pick the new "Apprentice" by casting your vote at NBCOlympics.com

Us? We selected "skeleton racer Katie Uhlaender" because 1) we had no idea what a skeleton race or racer was, and 2) we can't wait to see the Trumpet try and pronouce "Uhlaender" over and over again.

We urge you: Vote early and vote often.