Here is what is different about the AP‘s new logo, unveiled today:
- The “A” is slanted the opposite way.
- The “P” has been raised to the same height as the “A”.
- The letters are black instead of red.
- There is a red bar underscoring the letters.
Our analysis: Nothing to hate, but nothing to write home to Mom about, either. Noteworthy: The new logo and site are “the first significant change[s] in AP’s look in 30 years,” says a press release.
AP’s site is getting a makeover, too. It features more color, bigger fonts and links to separate areas are easier to spot. You can check it out here. There’s a video there with President and CEO Tom Curley introducing the change. Unfortunately it wasn’t working when this post was published.