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AP Gets a New Logo

Here is what is different about the AP‘s new logo, unveiled today:

  1. The “A” is slanted the opposite way.
  2. The “P” has been raised to the same height as the “A”.
  3. The letters are black instead of red.
  4. There is a red bar underscoring the letters.

Our analysis: Nothing to hate, but nothing to write home to Mom about, either. Noteworthy: The new logo and site are “the first significant change[s] in AP’s look in 30 years,” says a press release.

AP’s site is getting a makeover, too. It features more color, bigger fonts and links to separate areas are easier to spot. You can check it out here. There’s a video there with President and CEO Tom Curley introducing the change. Unfortunately it wasn’t working when this post was published.

 

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