Last May, AP launched Invision, a collective of celebrity-focused photographers based in New York, London and, mostly, Los Angeles. Manning the red carpet and party trenches here are Chris Pizzello, Casey Rodgers, Matt Sayles, John Shearer and Jordan Strauss.

This morning, Invision has announced that it will be the exclusive, credentialed photographer for The Hollywood Reporter. It’s a huge step forward in the entertainment space for AP, cemented by that fact that the agreement also allows the unit to license THR photos thereafter through AP Images:

“Invision’s world-class photographers, combined with AP’s long history of journalistic excellence, will make a perfect partner for The Hollywood Reporter as we continue to build upon our unprecedented access to entertainment industry events and provide a showcase for photography on many platforms,” said THR editorial director Janice Min.

Added Dan Becker, managing director of Invision: “We are proud to be working with The Hollywood Reporter, to capture all the excitement and color from events around the globe, and to contribute to a publication that emphasizes great photography.”

AP Images is also in 2013 rolling out a new upgraded e-commerce platform to better market those THR and other celebrity photos.