Ashton Kutcher Trick’d the Paparazzi

No Paris Hilton hasn’t realized ‘the greatest gift is to give.’ Duh! People – it’s a JOKE. You’ve been duped! As were, TMZ.com, the New York Daily News and blogs of the Los Angeles Times and San Francisco Chronicle.

From USA Today:

Pop Fiction, an eight-episode series, is a prank show targeting paparazzi and gullible media outlets. It’s made with the eager help of stars, who were the laughing stocks of Kutcher’s former MTV show. This time the shoe’s on the other foot, and the series has been kept so tightly under wraps that E!’s own website fell victim to the Hilton hoax and other planted stories that producers won’t yet divulge.

It’s a page right out of Karl Rove‘s handbook!

We are trying to figure out what other stories were just Kutcher hoaxes. So far we figure it’s Britney Spears teaching girls dancing, No Country for Old Men sweeping the Oscars and Mike Huckabee.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.