On Wednesday, with a little help from Joan Rivers, the Beverly Hills Courier will officially unveil its new monthly section Fashion Forward! at the Paley Center for Media in New York City. Joining Rivers will be former city mayor Jimmy Delshad, newspaper publisher Clifton S. Smith Jr., and fashion director Tawny Sanders.

The weekly newspaper, which publishes on Fridays, has been around since 1965 and is truly one of the few bastions of print media success left in LA. A lot of that has to do with its monied readership:

The average Beverly Hills Courier reader has a family income of $461,000 and a net worth of over $3.7 million…

Each month, Fashion Forward! will present the utmost in the real luxury lifestyle of Beverly Hills, written and photographed in full color by and for the actual people who really live this way… Fashion Forward! brings the latest from Rodeo Drive, Paris, Cannes, St. Barts, and other exclusive venues of the elite and coveted by the aspirationals.

Love that last bit of 90210 lingo. Wonder if Robin Leach ever used it on Lifestyles of the Rich and Famous?