Agents from Hollywood’s leading talent representation firm already shuttle back and forth to the technology hotbed several times a week, where marquee clients include Biz Stone and Mark Zuckerberg‘s sister Randi. But per Lauria’s unnamed sources, there’s a lot more to it than that:
Currently, the agency’s business in Silicon Valley is divided into three: advising tech companies about Hollywood, partnering with venture capital firms to incubate start-ups, and matching clients who have digital media ideas with companies that can help bring them to fruition.
Having regular contact with tech executives will also give CAA the opportunity to sign them up for representation on the speaking circuit and other endeavors outside of technology, both sources said.
In Hollywood, CAA is doing well with its equity stakes in funnyordie.com and WhoSay. But on the broader Silicon Valley front, they did not fare so well with Joost.com, a once heralded Internet TV service that failed to find its audience. CAA currently has offices in New York, Chicago, St. Louis, Nashville, Calgary, London, Beijing, Stockholm, and Dubai.