Here are some economics that Hollywood can identify with. For one of a hundred-plus YouTube shorts, a Modern Warfare-inspired riff, the tandem of Freddie Wong and Brandon Laatsch tell TheWrap‘s Kurt Orzeck that the total cost was $200 and total views 4.7 million.
Although the pair have no studio deal yet, they confirm they have had discussions with Weinstein Co. and various producers. The USC cinema school grads also just directed their first TV commercial spot, after cranking out Internet ads for the likes of McDonald’s and Toshiba:
In the Electronic Arts [Battlefield 3] ad (pictured), they load up a forklift with explosives, Wong drives it toward a building, and then he bails out before it detonates. “We turned it around in 10 days,” Wong said. “[EA] left it open to us to come up with concepts. They said, ‘Mess around and have fun with your friends.’ “
Orzeck notes that the pair have already accrued another important Hollywood currency, that of the supportive celeb cameo, in the form of Jon Favreau, Kevin Pollak and others. There is also an upcoming March 2012 feature-length YouTube effort, Video Game High School, funded with the help of Kickstarter.com.
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