A news story doesn’t get much more gilded than this. But ahhh, how to still have fun with it?

Perusing this morning’s rat-tat-tat pick-up of the announcement that Baz Luhrmann‘s The Great Gatsby will open the 2013 Cannes Film Festival, here are three quick FishbowlLA favorites:

1) Clever: Dave Itzkoff / New York Times “Arts Beat” blog:

Who said there are no second acts in American lives? Oh, right: It was F. Scott Fitzgerald, whose seminal novel, “The Great Gatsby,” is getting a lavish reinterpretation from the director Baz Luhrmann that will open the Cannes Film Festival, its organizers announced Tuesday.

2) Short, sweet: Alexis L. Loinaz / E! Online:

The Cannes Film Festival is angling for a Great kickoff this year.

3) Cute: Peter Mikelbank / People magazine:

Great Scott, the Cannes Film Festival has its opening film – and accompanying stars!

Another angle that seems ripe for intro-exploitation is the fact that the Cannes showing will emblazon Fitzgerald to a location a stone’s throw from a villa in St. Raphael where he wrote much of the source novel. Luhrmann references this in his official statement, but that framing really also belongs in another clever lede or two somewhere. Should be a heck of a red carpet premiere.

[Image courtesy: Festival de Cannes]