Heath Ledger Found By Idiot Who Called An Olson, Not 911

More details surface in the investigation into the death of Heath Ledger. The masseuse, Diana Wolozin, called Mary-Kate Olson for advice, rather than 911. Twice.

From the NY Times:

According to the authorities, Ms. Wolozin told Ms. Olsen that Mr. Ledger was unconscious. Ms. Olsen said she would call some private security people she knew in New York, and hung up. Ms. Wolozin again shook Mr. Ledger, called Ms. Olsen a second time, and said she believed the situation was grave and would call 911.

Maybe someone can market Medic-ID bracelets:

Don’t call an Olson twin, a Hilton or TMZ.

In related news, Fred Phelps and the brain-damaged at Westboro Baptist are planning to picket the funeral.

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