Iconix Loses Interest In Playboy

Iconix Brand Group had been considering the purchase of Playboy Enterprises, but according to inside sources the discussion between the two companies is over. Seems there was much they couldn’t agree on. From Reuters:

One of the key issues is that Iconix — which owns and licenses clothing brands such as Candies, Joe Boxer and Rocawear — wants to license the brand and divest or shut down Playboy units.

In addition to its well-known magazine, Playboy also has TV operations and a licensing business based on its ‘Bunny Ears’ logo, an image of a rabbit wearing a bowtie.

No other buyers have expressed interested in Playboy at this time, the source said.

If Playboy cannot seal the deal with Iconix, its future is uncertain amid plunging sales.

Previously on FBLA:

Playboy is Looking for a Buyer

Playboy May Be Sold To Iconix

Playboy‘s Outsourcing Strategy

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