June 7, 2009- Circulation of The LA Times Sunday Edition Drops Below One Million

LAT pressman Ed Padgett writes on his blog:

My career at the Los Angeles Times began on August 3, 1972, and the Sunday circulation of our newspaper always surpassed the million mark my entire career. This unfortunately changed on Sunday June 7, 2009 when circulation eased below one million copies.

Here’s a headline from the Los Angeles Times Media Center:
1961 Sunday circulation breaks the one-million mark several times during the year.

Eddy Hartenstein was brought on board as publisher of the Los Angeles Times on August 18th, 2008 to stem the bleeding at the newspaper. Just like his three Tribune Company predecessors, the blood flow has not stopped or even slowed.

With circulation and advertising descending on a daily basis at the Los Angeles Times will our publisher resort to cutting expenses by reducing the size of the workforce to increase revenue, one more time?

On Sunday June 7th, 2009 the Los Angeles Times distributed 584,310 West edition newspapers, 404,352 East Edition newspapers, for a total distribution of 988,662 Sunday newspapers.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.