There are so many things to love about KX 93.5 (a.k.a. KXRN-FM), a station that officially launched out of studios at 1833 South Coast Highway one week ago.

Although the station is also online, it’s real-world transmitter power is only 50 watts, making it a truly local FM signal. It is owned, according to a report in the Long Beach Press-Telegram, by Laguna Hills’ Shepherd of the Hills Church. And per radio historian Jim Hiliker, it’s the first Laguna-local station since KTED 1520 AM was broadcasting from 1949 to 1951.

Program director Tyler Russell anchors mornings, from 6 to 10 a.m. He is followed by Shawn Whitney (10 a.m.-3 p.m.), Marc “Mookie” Kaczor (3 p.m.-7 p.m) and a volunteer-run slot (7 p.m.-10 p.m.) that is just ramping up this week. The overall musical focus is described as “generational alternative rock.”

Russell was previously on a couple a stations in Palm Springs, 93.7 KCLB and Crush 103.9 FM. He tells freelance radio columnist Richard Wagoner that he plans to also offer in the evenings live play-by-play of Laguna Beach high school sports events.