McClatchy Buys Out Its Only True Competition — Local Bloggers

In its apparent march toward relevance, McClatchy bought two local blogs (or placeblogs), Fresno Famous and Modesto Famous. The purchase adds some new resources to the blogs and allows Famous creator Jarah Euston time to do other things. Like work for money.

Jarah tells FBLA: “I will remain as a daily blogger on Fresno Famous and consultant to McClatchy for six months after the sale, advising them on an as-needed basis how to make the most of their new asset. I am not a McClatchy employee. Fresno Famous will be part of custom publications at the Bee, separate from the newsroom.”

FBLA thinks the purchase is either indicative of Old Media’s sweaty attempts to stay current or a congenital inability to spend money wisely.

Either way, congratulations, Jarah!

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