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Idiot Box

NBC’s Olympic Ratings Continue to be Strong

By Matthew Fleischer on February 19, 2010 10:05 AM

nbc olympics.png

Is NBC actually getting its act together?

Ratings for the network’s Olympic coverage continue to be solid after beating American Idol for the first time in six years earlier in the week. NBC has averaged 26.7 million viewers during its primetime coverage. Perhaps most amazing of all, Nikki Finke got through a whole post yesterday without bashing a single NBC executive.

The end times must be nigh.

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