It honestly doesn’t get much cooler than this. To inaugurate Virgin America’s LA-Philadelphia route, What’s Trending host Shira Lazar has today bumped her usual Wednesday 10:00 a.m. PT broadcast slot to 1:30 p.m PT / 4:30 p.m. ET. So as to accommodate a live stream interview with fellow passenger Sir Richard Branson, with whom she crossed this great broadband land of ours today, west to east.

The conversation will take place on the ground at the Philadelphia end and will incorporate live viewer chat as well as questions submitted @whatstrending. Lazar will later share interviews done during the flight with It’s Always Sunny in Philadelphia cast members Wiz Khalifa, Amber Rose and Glenn Hower.

Also, because Branson likes to have as good a time with his enterprises as Mark Cuban, there is also a big party tonight. Maybe the fun-loving billionaire can find time in-between to triumphantly jog up those famous steps to the internal tune that motivates his mighty deeds. (If he hasn’t already.)

In addition to Lazar, about a dozen other media folks were on board the plane for what is a traditional Virgin America new route PR kick off. Watch the archived interview here.

[Photo: Phil Stafford/Shutterstock.com]