Spy on the Sky…Writing Thing

Our thanks to WowReport for the pic.

So in case you were having a panic attack about the chem trails over Hollywood today – take the aluminium hat off and relax. Seriously, just chill out. Go re-listen to your favorite Art Bell podcasts and take a load off. It’s just a guerilla marketing campaign for Tori Spelling‘s new reality show Tori & Dean: Home Sweet Hollywood.

Our sources tell us that there will be red carpets laid out the next couple of nights at Les Deux, LAX and Geisha House with the phrase,”Welcome Home Tori and Dean” written on them. Cell phone images of that will be appearing on blogs the next day. And look, we’re already talking about it.

Our favorite part is that, according to our sources, the ad agency insisted that the skywriter use the entire phrase,”Welcome home Tori and Dean.” Which made the 22 letters never appear in the sky at the same time. We just like to think that when there was a meeting to figure out all the details – skywriting “LA (hearts) Tori” or “We (heart) Tori” lost to the ‘brand recognition’ and ‘google search’ dogma of writing the entire (way too long for the sky) marketing slogan. Brilliant.

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