The HP is diving into the digital domain with the launch of THReviews, an online portal that brings together in-depth reviews, news and plenty of info about film, music, TV and even the Internet.
Clicking on thr.com/reviews should bring you all the Hollywood content you could ever desire.
THReviews will feature all existing review content from Nielsen Business Media entertainment brands — including The Hollywood Reporter, Billboard, Nielsen EDI, Nielsen Online, Nielsen SoundScan and Nielsen VideoScan — as it relates to film, television, music concerts and albums, and home entertainment (DVD). It will also feature video produced by Nielsen brands, as well as user-generated comments and reviews.
“Entertainment business content is increasingly being consumed online; this is evidenced by the growth in traffic to our existing websites and digital products,” said Eric Mika, The Hollywood Reporter’s Publisher and Vice President, Entertainment for Nielsen Business Media. “The Hollywood Reporter is ideally positioned to capitalize upon this trend by creating and optimizing new content distribution platforms such as THReviews, which allow us to leverage our sister brands and serve our audiences in a unique, interactive way, while also providing innovative solutions for our clients to reach their customers.”
More in the HP’s announcement below: