Brad Greenberg of the Jewish Journal gave us some insight on his recent Save A Heart finance story. It all started with an anonymous letter.

FBLA: What’s the drill with anon. tips and letters? Bloggers can pretty much just post the tip and say: we got an unsigned tip. Do you have different standards?

BG: Well, I’m also a blogger, but I wouldn’t feel comfortable posting an anonymous letter like the one I received about the Save A Heart Foundation. I’m always wary of people who want to share damaging information without letting me know who they are. I appreciate it, but I need to know how they got the information they’re passing on to me and why I should trust them.

The Save A Heart letter, for example, was a great tip. But it was only a tip. The accuracy was limited. Misspelled names, a bad phone number and some details that didn’t check out. But the letter included some information that was easy to check: Had a potential crime been reported to police, who handled the Save A Heart books, was Cedars involved?

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Luke Ford posted an intriguing story about financial shenanigans at the Save A Heart Foundation, a nonprofit associated with Cedars-Sinai, on August 26th. Brad Greenberg, writing in the Jewish Journal, follows up with a piece about LAPD’s investigation–which began after Ford’s post.

Ford doesn’t get any credit for breaking the story, which is sort of usual. To be fair, his unnamed informant could have contacted Greenberg, as well.

And of course, the LA Times hasn’t even noticed.

The Jewish Journal profiles LA’s most determined blogger/convert: Luke Ford. Brad Greenberg actually went to The Hovel to learn more about the man behind the blue blazer and the Aussie accent, asking:

What happens when gossip, roundly despised in Jewish law and tradition, turns out to be true and important?

Greenberg gets Ford’s very real scoops (HIV in adult film world, Villaraigosa’s marital woes) but over states Ford’s shunning by the LA media world, just a little. FBLA sees him everywhere.