We mentioned earlier that LAT editor Jim O’Shea’s promise to beef up the latimes.com was made after receiving a harsh seven-page report from an internal committee that studied the paper’s Web site for three months. FBLA got our hands on the report, which states:
Without setting a numerical target, the committee notes that even doubling the number of editorial employees now at the site would leave latimes.com well below the staffing levels of peer news sites, both in raw numbers and as a proportion of the print workforce.
To aid in this transformation, all Times journalists should receive, as quickly as possible, a crash course in the basics of web journalism–including what works online and what doesn’t and the importance of the website to the paper’s survival.
Read the whole report here: