This was an incidental point made by Krista Smith, senior west coast editor for Vanity Fair, while moderating this morning’s Social Media Week LA panel A Conversation with the Jimmy Kimmel Live! Digital Team. But it helped underscore one of the main takeaways: that it’s not always possible to anticipate which Internet videos will go viral.
Smith recalled that a recent Toronto International Film Festival hotel interview session for Seven Psychopaths began with co-star Christopher Walken making everybody watch the following video. Part of a series about a very existential cat: