She will be based out of the Crain’s newsroom in the Hearst Building and have a couple of weeks to get settled before the magazine’s Digital Conference in San Francisco September 20. Delo gets the bump just a year after starting out with Ad Age covering the social media beat:
As head of Ad Age‘s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture capital firms. She will, to put it in old-fashioned journalism terms, “follow the money,” which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.