NBC4 has hired Lolita Lopez as a general assignment reporter. Lopez, who starts her new role on Oct. 10, comes to NBC4 from WPIX-TV where she worked for a decade. During her time in New York City, Lopez was a general assignment reporter and weekend sports anchor.
“Lolita is a reporter with great versatility and passion,” Vickie Burns, vice president of news for NBC4 Los Angeles said in a statement. “From immigration issues and politics, to sports and lifestyle stories, Lolita is a skilled journalist who effectively can cover a broad spectrum of news beats.”
TVSpy points out that Lopez’s hiring comes on the heels of NBC4 receiving flack from the National Association of Hispanic Journalists for the recent demotion or termination of their top Hispanic on-air talent.