Posts Tagged ‘Yinka Adegoke’

Geoff Boucher’s decision to take his Hero Complex 2.0 show to EW is not the only major October 1 start date news of the day involving a valuable LA Times Calendar contributor. The same is true of entertainment and technology reporter Alex Pham.

On that same Monday, Pham will begin the next phase of her career as senior correspondent for Billboard, which has been doing a good job recently of reinventing itself on the Web. Her very fertile beat will be emerging technologies in music. From today’s release:

Pham will be responsible for covering new platforms and technologies in and around the music space, including startups and investments, Silicon Valley, and top companies such as Google, Apple, Facebook and Amazon. Pham will be based in Los Angeles and will report to Billboard deputy editor Yinka Adegoke…

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There’s no better way to revisit the rise and fall of Myspace than to read today’s excellent Reuters investigative piece by the wire service’s veteran media reporter Yinka Adegoke.

It all seemed so promising when Rupert Murdoch beat out Viacom rival Sumner Redstone for the acquisition prize of Myspace in July 2005 and was treated like a rock star at San Francisco’s Web 2.0 conference in the fall of 2007. But that same latter year, per Adegoke’s interviews with executives who worked at both News Corp. and Myspace, two paramount mistakes were made:

Murdoch brazenly predicted that Myspace would generate up to a $1 billion in revenue in the next fiscal year. The forecast caused panic at Myspace, according to the two former executives. “It was a big blunder to say that to the Street,” said the first executive. “When you looked at how Myspace’s numbers had been trending it was possible–but it was a stretch.”

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