Never mind that the LA Clippers have now won more 2012-13 season games in a row than the Lakers have won games, period. Until further notice, the purple and gold remain the SoCal basketball brand with the largest international reach.

To wit, KPCC reporter Ben Bergman‘s piece today for Take Two about the pair of broadcasters transmitting every Lakers game in Korean. The purple and gold are the first NBA team to have all their games available with Korean SAP, although it’s put together a fair distance from Staples Center:

Whether the Lakers are home or away, Paul Lee and his broadcast partner Young Don Lee call the action from El Segundo, deep inside the spacious headquarters for Time Warner Sportsnet and Deportes…

To find the Korean broadcasters, you have to open the door to a small storage room, half of which is used to keep lights and cameras.

Hey, everyone has to start somewhere. Actually, when he’s not doing Lakers play-by-play, Paul Lee works as a sportswriter for LA’s Korea Times newspaper. The NBA currently beams out roughly two dozen games per year to South Korea and may jump on the TWCSportsNet bandwagon to up that total soon. Read Bergman’s full piece here (audio link presumably to be added shortly).