In terms of brave new distribution concepts, it would be difficult to find a more adventurous one this summer than the model pursued by Sun Valley firm Transit TV and non-profit OneEconomy with their web series Los Americans.
Produced by Robert Townsend and Dennis Leoni, who created Showtime’s Resurrection Blvd., and starring storied Latino actor Esai Morales, the eight-part web series debuted online in May and has since been piped into MTA buses. Each episode is about 17 minutes long, and after the eighth and final one was posted last month, hooked viewers were quickly wondering when they could expect more:
Wow. I’ve been crying my eyes out for the last 17 minutes @ a Starbucks. This was truly some great writing, acting and overall amazing episode. Thank you for speaking truth to the Latino American Experience. I am a huge fan! Make this a network show! Jonathan
A recent press release and bus-riding media event generated nice coverage in the Los Angeles Daily News and TubeFilter. Transit TV’s MTA penetration reportedly involves about 2,000 buses and a combined daily audience of one million.